Online Reputation Management
Online Reputation Management as a Business
In this digital era, all business should work towards maintaining a positive online reputation. If you are not a mega-corporation with tens of thousands of loyal customers it is imperative that you proactively work to restore, manage and monitor your online presence on a weekly (or daily) basis to avoid any brand crises.
65% of people see online searches as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source.
The same is true for businesses. Establishments with two negatives on the first page of search results risk losing 44% of its customers.
A positive reputation can be the most powerful asset and competitive advantage a business can acquire to outrank and beat its competitors on the internet.
What does your reputation say about you?
Creates Positive Word-of-Mouth
People will always talk. Word of mouth is rapidly becoming a big influencer nowadays. They’ll talk about what they like, what they don’t like, and what they wish they had.
Although marketing has drifted from print to digital. People will always talk amongst themselves about the credibility and reputation of both businesses or individuals.
Customer feedback is the main deterrent in today’s business world. While working to maintain a positive online reputation is it important that you ensure a positive experience between anyone who came into contact with your business.
Word-of-mouth marketing is a great way to increase local notoriety and foot traffic with no money spent on advertising or marketing.
If you treat your customers well they will take care of you. The better the reputation the more customers.
The opposition is also true here. A poor experience can quickly land you a negative review on Yelp, Google My Business or Trip Advisor. Remember that the customer is always right, it is not worth the negative review.